Foundation News and Events

	J. Walker Smith, Ph.D., President, Yankelovich Posted on Thu, Apr 24, 2008 Archived: Wed, Oct 22, 2008
	October 21, 2008
	Save the Date! Tuesday morning, October 21, 2008 Hear the latest consumer trends and what this means for your business or organization! "The Culture of Empowerment: The Nature of Participation in Tomorrow's Consumer Economy" A presentation by J. Walker Smith, Ph.D., President, Yankelovich Leading Authority on Consumer Trends and the Future of the Marketplace Since 1958, Yankelovich, the leader in generational marketing, has helped marketers zoom in on consumer values and behavior. First, they gather vast amounts of consumer data—not just demographics, but also consumer attitudes, beliefs and aspirations. Next, they analyze the data to gain insight into who buys what from whom, and why. Presented by the Nancy R. Chandler Visiting Scholar Program of COCC Foundation in collaboration with COCC’s Business Development Center. Generously sponsored by Safeco® Insurance. » Click here for more information and online ticket reservations.